American Equity Investment Life Holding Company is engaged in the development and sale of fixed index and fixed rate annuity products. The Company issues fixed annuity products through its life insurance subsidiaries, American Equity Investment Life Insurance Company (American Equity Life), American Equity Investment Life Insurance Company of New York (American Equity Life of New York) and Eagle Life Insurance Company (Eagle Life). The Company operates through one segment, which comprises of the sale of fixed index and fixed rate annuities. Its product types include Fixed index annuities, Annual reset fixed rate annuities, Multi-year fixed rate annuities and Single premium immediate annuities. The Company markets its products through a variable cost distribution network, including independent agents through independent marketing organizations (IMOs), broker/dealers, banks and registered investment advisors.