BRC Inc. is a veteran-controlled and led coffee and media company. The Company, through its subsidiaries, serves coffee, content and merchandise to active military, veterans, first responders, and others in America. The Company produces creative and engaging, cause-related media content, self-produced podcasts, and digital and print journalism in-house to inform, entertain, and build its community. It also sells Black Rifle Coffee-brand apparel, coffee brewing equipment, and outdoor and lifestyle gear that its consumers wear and use to showcase its brand. It offers over 20 varieties of roasted whole bean and ground coffee, plus its ready to drink (RTD), single-serve, and instant coffee. Its apparel products include shirts, women’s tops, hats, hoodies, blankets, and other accessories. Its gear products include mugs, cups and glasses, equipment, thermoses, tumblers and stickers. It operates its facilities and offices in Salt Lake City, Utah; Manchester, Tennessee, and San Antonio, Texas.