Better Choice Company Inc. is a pet health and wellness company. The Company is focused on providing pet products and services. It has a portfolio of over 100 active premium and premium animal health and wellness products for dogs and cats, which includes products sold under the Halo brand across multiple forms, including foods, treats, toppers, dental products, chews, grooming products and supplements. Its products consist of naturally formulated premium kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements. It groups channels of trade into four distinct categories: e-commerce, Brick & Mortar, direct to consumer (DTC) and international. Brick & Mortar primarily includes the sale of products to pet specialty retailers such as Petco, Pet Supplies Plus and neighborhood pet stores, as well as to select grocery chains. Its direct to consumer includes the sale of product through its website www.halopets.com.