BlueRush Inc

BTV.V

Not Compliant
Exchange
Sector
Headquarters
Group
TSE
Technology
Canada
Micro Cap

BlueRush Inc is not Shariah Compliant because it fails the financial ratios.

-

Impure Income*

$0.022

Purification*

-

Zakat*

Financials

Market cap Group
Analysts' Rating
Price Target (Mean)
Total Analysts
Revenue Growth
Micro Cap
$0.00
-10.40%
Operating Margin
Net Profit Margin
Quick Ratio
Current Ratio
EPS Growth
-63.50%
-50.22%
0.00
0.90
0.00%

Shariah Compliance

  • Updated on June 4, 2026
Debt
100%
✗
Non-Compliant Assets
5.3%
✓
Impure Income

AAOIFI Rulebook:

  • Non-compliant Liabilities (like Interest-based Debt) < 30% of Market cap
  • Non-compliant Assets (like Interest-based Investments) < 30% of Market cap
  • Impure Revenues (incl. Interest Income) < 5% of Total Revenues

Source: AAOIFI SS21

Debt
100%
✗
Impure Income

S&P Sharia Rulebook:

  • Interest-based Debt < 33% of 36-mo avg. Market cap
  • Impure Revenues (incl. Interest Income) < 5% of Total Revenues

Source: S&P Shariah Methodology

Debt
100%
✗
Impure Income

Dow Jones Islamic Market (DJIM) Rulebook:

  • Interest-based Debt < 33% of 24-mo avg. Market cap
  • Impure Revenues (incl. Interest Income) < 5% of Total Revenues

Source: DJIM Methodology

Debt
100%
✗
Cash
23.56%
✓
Cash & AR
63.75%
✗
Impure Income

FTSE Shariah Rulebook:

  • Interest-based Debt < 33.33% of Total Assets
  • Cash and interest-bearing items < 33.33% of Total Assets
  • Accounts receivable and cash < 50% of Total Assets
  • Impure Revenues (incl. Interest Income) < 5% of Total Revenues

Source: FTSE RUSSELL

Debt
100%
✗
Cash
23.56%
✓
Cash & AR
63.75%
✗
Impure Income

MSCI Islamic Rulebook:

  • Interest-based Debt < 33.33% of Total Assets
  • Cash and interest-bearing items < 33.33% of Total Assets
  • Accounts receivable and cash < 33.33% of Total Assets
  • Impure Revenues (incl. Interest Income) < 5% of Total Revenues

Source: MSCI Islamic Indexes

Impure Income Breakdown

-
-
Interest Income
-

Note on Purification and Zakat:

  • Purification and Zakat (for long-term investing) calculations are in USD per share and based on AAOIFI methodology. AAOIFI requires purification every financial period (e.g. quarterly). 
  • If you follow S&P Shariah’s Dividend-only purification, then remove the impure income % from the dividends you receive. No purification required for non-dividend paying stocks, according to S&P Shariah.
  • For Zakat, if you did not invest in a company from a long term perspective, then consider the shares as trading goods and give 2.5% of the total value if a year has passed on them. 

Company Profile

BlueRush Inc. is a Canada-based personalized video software-as-a-service (SaaS) company. The Company transforms complex products, services and information into personalized digital experiences. The Company, through its wholly owned subsidiary, BlueRush Digital Media Corp., develops and markets IndiVideo, an interactive personalized video platform that drives return on investment (ROI) throughout the entire customer lifecycle, from increased to more engaging statements and customer care. The platform enables its clients to capture knowledge and data from their customers’ video interactions, creating new and compelling data driven customer insights. IndiVideo improves marketing and sales performance. The Company operates through a single segment, which provides interactive personalized video and marketing software to financial institutions, insurance services and pension funds. Its solutions include personalized video, digital experiences and strategy & consulting.