EQ Inc. is a Canada-based company, which enables businesses to understand, predict, and influence customer behavior. Using data sets, advanced analytics, machine learning and artificial intelligence, it creates actionable intelligence for businesses to attract, retain, and grow their customer base. Through its software-as-a-service (SaaS) platforms, including Clear Lake, Paymi, and ATOM, the Company ingests, enriches, analyzes, and acts on large volumes of data for its clients. It’s Clear Lake is a proprietary automated data-processing and dashboarding technology that enables companies to manage data at scale and enrich that data with proprietary zero, first and third-party data sets. Its Paymi, a cloud-based marketing platform, uses card-linking technology to enable consumers to receive cash-back rewards for credit and debit card transactions. Its ATOM, a proprietary programmatic media buying platform, enables the Company to purchase targeted media for its clients.