Simply Better Brands Corp. is a Canada-based company, which offers omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company is focused on informed Millennial and Generation Z generations in the rapidly growing plant-based, natural, and clean ingredient space. The Company focuses on expanding into consumer product categories, including plant-based food, clean ingredient skincare and plant-based wellness. It operates in one reportable segment, being the sale of consumer health and wellness products with sales principally generated from the United States. Its brands include PureKana, No BS Skincare and Truwomen. The PureKana brand is a hemp cannabidiol (CBD) based products to the marketplace. The PureKana brand product categories include tinctures, topicals, capsules, gummies, pet tinctures and treats, and bath bombs. The Truwomen brand offers Crafted bars for Millennial females.